About

Hello

professional headshot of Alexander Fox
 

My design journey began in an unexpected place: as a building mechanic in the industrial sector. Seeking creative fulfillment, I made the pivotal decision to pursue formal design education while working nights stocking shelves at a local Bottle King to fund my academic pursuits. This unconventional path culminated in my first professional role as an in-house graphic designer at Girl Scouts of the USA, a transformative opportunity that launched my career in design.

I'm a Product Designer who transforms complex challenges into intuitive digital experiences. My unique journey from industrial labor to design leadership has equipped me with a distinctive problem-solving approach that has helped to set me apart from others. I have been able to quickly adapt to leveraging AI-powered tools and programs to optimize creative workflows and enhance product development with my current team.

My professional DNA is about continuous evolution where I've transitioned from in-house design at Girl Scouts of the USA to agency work. I'm now advancing design excellence at Multiplayer Studio where I craft mobile apps, websites, animations, and UX/UI solutions that don't just meet expectations, they redefine them. As a Senior UX/UI Designer, I drive the creation of purposeful and delightful product experiences that enable people to perform at their best. I lead user research initiatives, transforming insights into actionable design opportunities while maintaining rigorous accessibility standards.

I collaborate closely with cross-functional teams to align design solutions with strategic business goals, building robust design systems that improve handoffs between design and development while mentoring junior designers in our "Happiness by Design" philosophy. What truly sets me apart is my ability to see beyond traditional design boundaries, crafting experiences that are not just visually compelling, but strategically intelligent, whether designing mobile interfaces, exploring spatial experiences, or building foundational systems that empower teams. My diverse industry background provides a unique, multidimensional perspective that ensures impactful, forward-thinking results while maintaining client relationships through clear communication that articulates the value of thoughtful design.

I enjoy the pursuit of learning new skills, growing on the foundations I have built, and meeting new people!